Indochine’s Creativity In Crisis

What do you do in a community crisis? If you’re Russel Brunton at Indochine in downtown Tacoma, you figure out how to prepare tasty meals for hungry local heroes and keep your staff on the job.

From the early days of the coronavirus challenge, Brunton joined several other restaurant owners to provide nutritious meals for medical personnel at local hospitals. They worked in collaboration with Hero Meals. Donors provided funds, and Downtown Tacoma Partnership ordered and delivered meals. Indochine has prepared some 30 delicious meals a week.

“It’s great to work with Downtown Tacoma Partnership,” Brunton said. J.D. Elquist is a fantastic coordinator. They promote online. He communicates daily, and people cooperate. Consistency is really important.”

“The shutdown has been an exercise in creativity,” Brunton explained. “We reduced our prices by 25 percent. The challenge has been to keep the food fresh and to keep the boxed orders straight.” Brunton found that fried rice, noodles and curry dishes travel especially well, but he tries to add something different to the menu every week.

During difficult weeks it hasn’t been just about the food or about community service. It’s been about individuals who need to work. Brunton says Indochine has been aggressive about keeping people employed. “It’s important to keep our group together, to keep everyone active, to keep their skills sharp,” he said. “Our business is skill-based and team-oriented.”

“I think the most exciting thing to me is when we are able to bring staff members back to work,” Brunton said. “We have a lot of young people working at the restaurant, and when we can bring one back, it is a great feeling. They are excited to get back to the restaurant and get back to work.”

Most staff work in the kitchen to prepare the signature Indochine dishes. During the shutdown phase, three or four team members have worked in the front on every shift to distribute pickup orders.

Cooperation, creativity and community service have been key to weathering the COVID-19 pandemic.

EMILY HAPPY

Indochine
1924 Pacific Ave, Tacoma, WA 98402
253.272.8200
indochinedowntown.com